The exciting results show that patients who drank two 8-ounce bottles of Cheribundi (tart cherry juice combined with apple juice to decrease tartness) each day for six weeks had improved WOMAC scores and had significantly decreased hsCRP levels (high-sensitivity C-reactive protein).ĬRP is a systemic inflammatory marker and if patients had a significant drop in CRP while on the juice they had symptom relief. 9.įor the double blind cross-over trial, a group of arthritis patients were given Cheribundi tart cherry juice as well a placebo for individual six week periods. The findings were published in the Official Journal of the American College of Rheumatology Nov. Ralph Schumacher of the VA Medical Center and University of Pennsylvania. The strategic acquirers could be “usual suspects” in the country or international buyers, he added, as the benefits of tart cherries are not exclusive to the U.S.NovemA new study has concluded that Cheribundi tart cherry juice is proven effective in symptom relief for patients with arthritis of the knee, it was announced recently by Malachy McHugh PhD, director of research at the Nicholas Institute of Sports Medicine and Athletic Trauma at Lenox Hill Hospital and Dr. “Do we want to exit within the next five years? Absolutely,” noting how the plan is a natural progression for any profitable companies with a high repurchase rate. “It’d be nice to predict the future,” Bens told me. “We are opportunistic investors, and we don’t really put a fixed number, saying for example, you have to have $10 million in revenues before we get interested.”ĮCP has previously led several successful exits, including Bare Snacks’ buyout by CPG giant PepsiCo PEP and TCHO Chocolate’s acquisition by Japanese conglomerate Ezaki Glico that also makes Pocky, and expects a similar deal for Cheribundi in the coming years.
“I’d rather look at a company that shows high velocities in a small region versus telling me they are distributed nationally,” he said, “because it shows their consumers are coming back. “We were happy to invest we are always focused on the consumer and healthy living… given what’s going on in the world right now, that is obviously going to increase.”īens added how the best way to select investing targets is to measure their velocities rather than their distribution. “People were talking about organic 10 years ago, but you were not seeing these products on Walmart WMT shelves,” he told me. However, ECP’s investing criteria have laser-focused on how products can offer health and wellness benefits, and protect the environment, which Bens believes will increasingly appeal to consumers as well. Since Bens joined ECP right around its inception in 2009, he and his team have invested in nearly 30 consumer products across beauty, fashion, and food and beverage categories, many of which have posted high growth, including plant-based protein company ALOHA. Cheribundiīens stresses how ECP has adopted an influencer strategy to help Cheribundi increase brand awareness, saying: “The world we live in is ‘direct to consumer,’ so from a strategy standpoint, is communicating through social media and influencers, and it has been very successful.” Cheribundi has grown its sales after transitioning from its own manufacturing plant into a co-packer.
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